Episode Transcript
[00:00:01] Speaker A: I was afraid we'd miss it.
Oh.
Welcome to Indiana Success Happy hour. My name is Brian Quinlan.
[00:00:09] Speaker B: Nope, you are not.
However, you are wearing a jersey. Nope. Doesn't even have your name on it. Oh, well, Brian Quinlan here from Daniels Real Estate.
[00:00:18] Speaker A: Brad Nick from NASS Mortgage Group.
[00:00:21] Speaker B: Tasty tequila thread, among other things. And you'll notice once again, we have a guest with us.
Sir, tell the folks who you are.
[00:00:29] Speaker C: Hey, I'm Joe Toth. I run Toth Media. We're small family owned video production and photography business out of northwest Indianapolis and founded in 2014 and have a handful of clients in the region and even nationally that have stuck with us over these these 12 years.
[00:00:49] Speaker B: So awesome. So we're going to talk video production. We've already talked about our setup here. We're going to get into social media. I bet. And I bet we're going to talk tequila. So let's start there.
[00:00:59] Speaker A: Guaranteed we're going to talk tequila. I am wearing a jersey.
[00:01:03] Speaker B: You are.
[00:01:03] Speaker A: I hope Spain does well in this year's World cup because I got this jersey in Iran this last week and
[00:01:08] Speaker B: I'm really opposite because they did well and they won the whole thing. Now you have their jersey.
[00:01:12] Speaker A: It's over.
[00:01:13] Speaker B: Yes, it is over.
It seems like it was forever.
[00:01:16] Speaker A: I am drinking the Viva Mexico. This is the special for the World cup. There's only 1200 bottles of these made.
It is 48 ABV, right? 40. 48 proof or 48 alcohol. So that would be what, mathematician?
[00:01:32] Speaker B: 96.
[00:01:33] Speaker A: 96.
So 48 ABV for the 48 countries that were involved. And then when they did the fermentation on this, you know that they're used to doing wild fermentation. Sometimes the champagne yeast, sometimes they did three different yeast strains, one for each country that hosted the World cup. And there were three countries that hosted. Can you name those three countries, Brian?
[00:01:55] Speaker B: Canada. U.S. mexico.
[00:01:57] Speaker A: That's right. So on fire. We're gonna drink some of this Viva Mexico high proof, which I had at the anniversary party last week in around west Mexico. Absolutely. Fantastic.
[00:02:07] Speaker B: Are you aware that there is talk of increasing the number of teams in the World cup for next time.
[00:02:12] Speaker A: Are we getting new countries?
[00:02:13] Speaker B: Nope, just adding more into the mix who are just going to lose.
But I mean they're gonna have to
[00:02:19] Speaker A: jack up the ABV. They can go all the way up to 55 countries because can't go above 110.
[00:02:25] Speaker B: I think they might go over that.
[00:02:26] Speaker A: So there's more than 48 countries. That's what you're telling me.
[00:02:29] Speaker B: There are. And there's lots more. That place football.
[00:02:32] Speaker A: I really enjoyed the Cape Verde. Is that what their name was?
[00:02:36] Speaker B: Something like that.
[00:02:37] Speaker A: Little teeny, like, I think there's 13 people that live in their town.
[00:02:40] Speaker B: So they're all on the team.
[00:02:41] Speaker A: Yeah. And they almost won.
[00:02:44] Speaker B: No.
[00:02:45] Speaker A: Their game.
Because I watched it. It was amazing.
[00:02:49] Speaker B: All right, since we're talking tequila, let's just bypass my beer here and go to this sucker.
[00:02:54] Speaker C: Yeah. This is compliments of Brad here, also somebody who. Who dabbles in tequila myself. Was really excited to see this.
Haven't been able to try the.
The blanco. I missed that.
[00:03:09] Speaker A: Oh, well, we have the blanco for
[00:03:10] Speaker B: you to try too. Oh, man. You better call a cab.
[00:03:14] Speaker C: Stay tuned.
[00:03:15] Speaker B: Next.
[00:03:15] Speaker C: You have to have me back.
But this is the. The repo. From what I understand.
I don't really know much about it other than.
[00:03:23] Speaker B: Well, I bet Brad does.
[00:03:25] Speaker A: So that's connectiones that was made by Doug Price. Doug Price and Sergio Cruz made this blend.
They went through a whole process to make connectiones. It falls into the Viva group, you know, the exclusive.
And then that is the repo. I believe it's eight months.
I could be wrong. Doug. Don't get mad at me. I haven't had it yet. I. I just haven't had time to crack it and taste it. So you have to do an agave matchmaker review on this one for Doug.
[00:03:55] Speaker C: Yeah, I'm already thinking about, really excited about it.
[00:03:58] Speaker A: I. I owe him a review as well.
I just talked to him today.
Nom 14:14. Sergio Cruz. The great guys that. That owns the empre. Alex, Monica and Rick spent a lot of time with. With Alex at the Viva anniversary party. At the. Yeah. It was so fun.
I would tell you that I took a lot of pictures since I'm a content creator, but I didn't.
[00:04:21] Speaker B: Because you left your content creator at home.
[00:04:23] Speaker C: I did.
[00:04:23] Speaker A: And then I'd tell you that I
[00:04:25] Speaker C: did it, you know.
[00:04:26] Speaker A: Really have a lot of recollection of the party.
[00:04:29] Speaker B: Yeah, probably not. But I saw some of the dancing videos.
[00:04:32] Speaker A: I remember throwing Cesar up in the air because it was his birthday.
[00:04:36] Speaker C: Oh.
[00:04:38] Speaker A: We get there and they tell us, they're like, cesar's birthday. It's gonna be right after the party.
It's a cowboy themed party.
[00:04:44] Speaker C: Oh.
[00:04:45] Speaker B: And we're like, cowboy hat. Okay.
[00:04:47] Speaker A: Cowboy themed. We didn't bring any cowboy clothes.
[00:04:49] Speaker B: Oh.
[00:04:50] Speaker A: So me and Tony and Dave and Jama headed into town to the cowboy store. We said this awesome store. So got a pair of boots, cowboy hat, button down shirt. Tony Got a dress and some cowboy boots. Dave got some stuff and Jama had some stuff she worked out. And we showed up with a whole set of clothes for this cowboy party.
Boots, hats, everything. Tony and I spent less than 400.
[00:05:14] Speaker B: Wow.
[00:05:14] Speaker A: Yeah, the prices are amazing.
[00:05:16] Speaker C: So you still got the outfit?
[00:05:19] Speaker A: Oh, yeah.
[00:05:19] Speaker B: Brought it all home.
[00:05:20] Speaker A: Hatch over there got the 1414 stamp on it with an agave plant.
[00:05:23] Speaker B: I would have bought none of it.
[00:05:25] Speaker A: Well, it's because you're a buddy daddy.
[00:05:26] Speaker B: Well, it's a rent. That's true. Maybe. Maybe.
[00:05:30] Speaker A: I think.
[00:05:30] Speaker B: And I heard you stole the glasses from Sergio.
[00:05:32] Speaker A: They were given to me. And you'd have probably shown up in a. Some kind of derby. And assless chaps, if I know you.
[00:05:39] Speaker B: Now we're talking.
[00:05:40] Speaker A: What are you drinking there, Brian?
[00:05:41] Speaker B: Sunlight cream ale from our friends at Sun King.
[00:05:44] Speaker A: Love Sun King.
[00:05:45] Speaker B: Our boy Kevin just got back from Italy, so I gotta get with him and hear about all that.
[00:05:49] Speaker C: I'm sure.
[00:05:50] Speaker B: But thanks to the Sun King folks. Cheers to you, Brian and Brad. Thanks for having me here. Thanks for coming, sharing, all of you.
All right, first taste.
[00:06:07] Speaker C: That's nice. All right.
Oh, yeah.
Yep. More on that. I'll simmer.
[00:06:14] Speaker A: That's got to be good.
[00:06:14] Speaker B: Gotta simmer on that.
[00:06:16] Speaker C: Yeah. Let me think about it.
[00:06:17] Speaker A: Okay, so we. This is really our first time meeting. We've talked on the phone and text and message back and forth.
You fit into the category of agave tequila nerd, which I feel so happy, part of that organization.
And then you also fit into the world of collecting tequila.
[00:06:37] Speaker C: Okay, you have a great.
[00:06:39] Speaker A: I've seen. I've seen some of what you have. You have a great selection of tequila.
[00:06:43] Speaker B: So it's like walking into heaven here when.
[00:06:46] Speaker C: Well, it's nothing like. It's nothing like this, believe me. But a lot of. A lot of flavor profile overlap, you know, and.
And with your knowledge, I feel like it's a. It's probably a lifelong journey of. Of experiencing tequila. Some other agave spirits. Mezcal.
[00:07:04] Speaker A: It's been very fun.
But before we dive into that piece, you're here on the Indiana Success Happy Hour. And what we love talking to people is about their businesses.
And I think you're going on retainer after the show to help increase our viewership, our SEO, how do we get our lighting better, increase video production quality. But tell us about your business and what it is that your business does.
[00:07:31] Speaker C: Yeah, so we, we started in 2014.
We're a small, family owned operated video production, photography business.
We started with my wife and Myself and my father who has his own medical research business. So he's along the way been kind of a, a wellspring of he's father, cheerleader, you know, advisor, counsel. He's been all the, all the great things about a family business and his experience. And we, we've partnered with a range of different organizations, kind of small and large, local, regional, even global in some cases to create content ranging from company profile videos, new product launches to being hired strictly as videographer, cinematographer and handing that stuff off to pr, marketing firm.
Just photography or sometimes, you know, in house production hands me stuff for post production. So it's kind of a mix of different experiences and that can range, you know, branding to you know, internal educational content, client facing stuff, internal company educational things. So it kind of is a range of different asks that people usually come to us for.
[00:08:53] Speaker B: Do you ever need anybody to do voiceover?
[00:08:55] Speaker A: Oh yes, I'm Fried's like let me show you my content.
[00:08:59] Speaker B: This is what I can.
[00:09:02] Speaker C: As your viewing audience already knows you guys have great voices. But yeah, that's one of the few things that, that we look to you know, local talent for. And there's, there's, there's a, an excellent local talent pool and audio engineering company. Earshot Audio shout out to Earshot. They're Indianapolis based.
[00:09:21] Speaker B: Say I, I did my audition stuff down.
[00:09:23] Speaker A: Okay.
[00:09:24] Speaker C: Yeah, they, Ben and Rick and all the people there are great. We partnered with them. His budgets allow and, and there's from to go on the voiceover.
[00:09:35] Speaker B: That's where I want to go. Let's go that way.
[00:09:36] Speaker C: Rabbit hole. Yeah. Short answer is yes. And you know it's kind of an interesting intersection of you know, AI tools and real life voice artists. And I'm, I tend to always opt into. Let's go. Warm, warm bodied artists.
[00:09:53] Speaker B: Cool, easy, a little chilly.
[00:09:56] Speaker C: Yeah. Lots of different options out there, but that's usually one Stock media is another kind of area that we go out of house for.
But pretty much everything else, content development, location production for video and photography, all the post production services, long term storage, that's kind of all under one roof. And typically small team of myself want
[00:10:19] Speaker A: to brag on Brian a little bit. He is the voice of Center Grove football. Oh yeah. Now what you'll notice when he's down there, he has a really strong southern draw. Once he gets into Washington street it has to go.
[00:10:34] Speaker C: We got to read the room, you know.
[00:10:35] Speaker B: Yeah, it ain't Whiteland.
[00:10:36] Speaker A: He's other like Whiteland is so much
[00:10:39] Speaker C: further away than Center Grove.
[00:10:41] Speaker A: There's just not as many Rolexes in
[00:10:42] Speaker C: Whiteland as there is Center Grove, I think is the difference maybe.
[00:10:45] Speaker A: And then you're also the voice at
[00:10:48] Speaker B: Hinkle Field House for like.
Okay, so I am the PA voice for CG football, basketball and the football voice at Franklin College. Okay yeah, football.
And then I've got a few Butler gigs I do intermittently.
I'm kind of. Kind of on retainer. They let me know if they need me to help out. So I've got.
[00:11:11] Speaker A: The other guy's got a cold.
[00:11:12] Speaker B: I've done soccer, baseball, softball. I did get to do a ladies basketball game at Hinkle, which was awesome. I did get to do a ladies volleyball game at Hinkle, which was awesome.
[00:11:24] Speaker C: That sounds like its own discipline of, you know, knowing the game, being able to, you know, be on your toes, improvise. So that's kind of.
[00:11:34] Speaker B: Yeah, to a certain extent. It's, you know, it's not play by play. Like I'm not, you know, it's not radio and tv. I'm literally the voice of the stadium.
[00:11:40] Speaker A: But okay.
[00:11:41] Speaker B: I do feel that there, there definitely is a certain amount of knowledge you have to have about the game and you know, when. When to shut up.
When. When you can say both legally and illegally. Yeah, something and. And yeah, I'm doing that for a while.
[00:11:57] Speaker C: Very cool.
[00:11:58] Speaker A: Do you have like a catchphrase like the 2.2i.
[00:12:00] Speaker B: I do at Franklin? I totally stole it from Taylor.
So Matt, when he announces a touchdown for the Colts he goes touchdown Indy.
So I totally stole that and did touchdown G R I Z because they are the Grizzlies.
[00:12:15] Speaker A: Oh yeah.
[00:12:16] Speaker B: Know if anyone's at all picked up that. That's something that I do because I. I've only done it for one full season there but it's going to keep going.
[00:12:23] Speaker A: There you go. I did. I did. I have. I'm yet to go to. To a game and listen to you.
[00:12:28] Speaker B: Oh, it's a good time.
[00:12:28] Speaker A: Be the only reason I'd go to the game.
[00:12:30] Speaker C: You come out with a CD of all of your.
[00:12:33] Speaker A: It just be one thing.
[00:12:34] Speaker B: Just one thing.
[00:12:35] Speaker C: That's just the one thing.
[00:12:36] Speaker B: Just the one thing.
[00:12:38] Speaker A: Brian's best hit.
[00:12:43] Speaker B: There. Actually there are probably several things I see at Center Grove at OT think about.
[00:12:48] Speaker A: There's probably a few fighting pull out of the show.
[00:12:50] Speaker B: Yeah, there's usually I'm fighting the stupid train horn that blows in center growth games that I.
[00:12:55] Speaker A: You ever take control of that I'm
[00:12:57] Speaker B: not in charge of it. It's actually illegal but it's not.
[00:13:00] Speaker C: I'm trying to operate it somehow.
[00:13:02] Speaker B: Like, no, because I can't yell over it.
And there's a Trojans, which doesn't really fit in with the whole train.
[00:13:09] Speaker A: I've been trying to figure out how to get on our show though.
[00:13:12] Speaker C: Yeah, that's what I gotta do. Adding like a little sound design.
[00:13:15] Speaker A: Yeah, we did the sound effect thing. You have to help out with that. You can be the sound gu.
[00:13:20] Speaker B: I'm Brian, your Indianapolis Realtor. If you are looking to buy or sell a house in the Indy area, I'm your guy. If you're coming from out of state, want to make a move to the Indy area, I'm your guy. Check out the show notes for a link. We can get in touch and get you started. Thanks for watching. Now back to the show.
[00:13:38] Speaker C: That's a good, good segue into audio because, you know, I got. I got started in fourth grade, all the way through junior year in high school doing percussion into private lessons and did you know, Allstate Band, so on ensemble. Nice. So that, that was kind of what I thought I was going to be doing, you know, forever up until radio TV class in high school. Shout out to Matt Foxworthy at Western Boone Junior Senior High School.
[00:14:06] Speaker B: Weibo.
[00:14:06] Speaker C: Weibo. Yeah, just west of the.
[00:14:09] Speaker B: I totally pulled that off my wrist.
[00:14:11] Speaker C: Yeah, perfect. That's exactly what it is.
The Weebo stars.
[00:14:17] Speaker B: And I just drove by webo.
[00:14:19] Speaker C: I was. Yeah, it's. It's a cheaper signage than Western Boon J. It is, it is.
But so shout out to Matt. He had a. He had a really robust like Tri County Vocational Radio TV class. And up till that point, like, I was thinking music, music, music.
[00:14:39] Speaker B: Yeah.
[00:14:41] Speaker C: Took that class because. Rewind a few years. Like I. I'd been growing up with, you know, my parents, straight to vhs, handicap, excellent making silly stuff. And for like language classes or speech class, you know, instead of writing something, a final project could be a video. So like all kind of culminated to. To be a wonderful opportunity to consider kind of visual storytelling is. Is an option and went to Ball State for a year on their radio television track. And then I had a lot of friends. I left unfortunately at Ball State to go to some other friends who were taking the same telecommunications track at IU Bloomington.
And they were having obviously a great time. I mean, I don't want to shake
[00:15:29] Speaker B: things up, but they're different.
[00:15:30] Speaker C: Yeah, different. Different kind of campus community experiences. And transferred to IU where I went on the telecommunications track. Which is, which is great. Were you there so that would have been, I think 2009, 2011, and was doing the thing, you know, and, and in kind of the standard configuration.
Obviously a lot of people want to be cinematographers, A lot of people want to do producing, directing.
Everyone kind of has their camp and area focus. But a lot of the production classes, no one really or was maybe scared to do sound production, like location sound, which I think to this day people might still. Technology might have changed that and kind of made it a little more palatable and less insurmountable, you know, of a.
[00:16:24] Speaker B: I've seen the soundboards. They got a lot of knobs.
[00:16:26] Speaker C: Yeah.
[00:16:27] Speaker A: And a lot of notes.
[00:16:28] Speaker C: And kudos to those who are actual, you know, full time in the trades, you know, location sound people.
But I was, I wasn't stuck doing a lot of sound in kind of like video production classes, but often was the person who stepped up to do sound. So then it kind of turned me thing. Yeah, it became my thing. Really enjoyed it. That kind of. With my musical background and shout out to Norbert Herber, who did a lot of kind of mixed media, but also sound design and music and generative music stuff in the department.
I got into sound design and even kind of music for film and video kind of brought back some of that musical background.
And then some of the personal projects and even like friend projects and opportunities in the community there in Bloomington had me kind of more seriously thinking about, you know, opportunities for sound and video to make it a business. And we didn't incorporate the business until 2014. But fast forward, you know, 12 years to where we are now. And there were a handful of organizations who we were doing work for even before we incorporated the business. So it's, it's been an interesting journey, you know, music to sound, full circle back to the kind of full service video production. And most recently I'd say in the last five, six years expanding my photography capabilities into some of the commercial product photography, which is exciting. So trying to keep myself, you know, excited at different aspects of the business is kind of the joy of this kind of multidisciplinary, you know, endeavor. So.
[00:18:17] Speaker A: So like a company will have like a, like let's say I'm bringing out this tequila. Yeah. So then I'd have you come and do all of the photography for like all of our ad pieces. And then, yeah, you would shoot any video production that we're going to use to put that out there. But then also let's say there's a training package to do for employees. You would put together A training package as well.
[00:18:35] Speaker C: Yeah. So if you're, if you're an organization who in the case like maybe a new, a new product launch that is very typical where it's, you know, we'll get, we'll get briefed on where we might fit in with, you know, their deliverables and sometimes organizations, you know, obviously the ones we've worked with, you know, we've built that trust with our capabilities being both kind of photographic and video collateral related.
But yeah, it can, it can range based on the goals of you know, just kind of a standard package of photo video for all the different channels, you know, social media, web, advertisement and things like that. So it's, it's a mixed bag too because there's the internal stuff which is important, you know, the internal education, sales staff and maybe regional, you know, sales related.
[00:19:26] Speaker A: Man, don't say these words. Don't touch people here.
Quick video.
[00:19:31] Speaker C: That's a quick video. Yeah. So we can, it can range and, and sometimes clients will taper down and I would say in since COVID that kind of marked a period at least from my perspective where a lot of organizations hired in house personnel, you know, to handle a lot of that kind of internal messaging and stuff and so
[00:19:52] Speaker A: you record their people talking to.
[00:19:55] Speaker C: Yeah. Where before, you know, we might do that whole package you describe now I think we're our, our sweet spot is kind of the more I hate to use the term but glossy kind of ad related content for web, the kind of evergreen stuff as well as short term product related hype content is kind of where we're living at.
[00:20:20] Speaker A: Can you mention some of the clients that you have and the work?
[00:20:22] Speaker C: Yeah, sure. So if you go to tossmedia.com, you'll get a way more eloquent description of what we do than, than me, you know, the guys. But if you go there you can see some of the clients we've, we serve past and present and you know, we've had the opportunity to work with a lot of different Indiana University departments. We do a lot with Indiana University Cinema, which is if you've never been there, you know, a world class cinema tech that's kind of like cool a gem, you know, in, in the United States, just right here on IU's campus where filmmakers come in and we get a moment to interview them.
You know, gives me a really exciting, you know, not every day you get to sit down with or you know,
[00:21:07] Speaker B: wow, since you just hit on that. They recently were recording, filming a movie at IU about the little 500.
[00:21:17] Speaker C: Okay.
[00:21:17] Speaker A: Yeah.
[00:21:17] Speaker B: And Hathaway is, I believe, the producer for that.
[00:21:20] Speaker C: Interesting. Yeah, I'm. I'm sometimes rarely coming up for air to like.
[00:21:25] Speaker B: Yeah.
[00:21:25] Speaker C: Watch movies, you know, didn't they do that movie exercise?
[00:21:30] Speaker B: It is actually about, if I'm not mistaken, the first women's race for a Little Five.
[00:21:35] Speaker A: Oh, cool. Oh, yeah, the slower one.
[00:21:37] Speaker C: Very interesting.
[00:21:38] Speaker B: Yeah, not cool.
Here's a weird connection. So we went out to dinner. We went out to dinner in Barkersville last week and this young lady was our server. And she looks at me, she goes, I know you. I go, okay, well, I taught at middle school Central. What's your name?
Her name's Kaylee. I was like, I was absolutely your sixth grade math teacher. She goes, oh, my gosh. And so we had a great dinner. And so Kaylee and I connected on Instagram afterwards and I'm checking out her page and there's a picture of her on a bike for the Little Five movie.
[00:22:11] Speaker A: Wow.
[00:22:12] Speaker B: Yeah. She's one of the extras, I guess, who was on a competing team.
So it was a photo of her with her team and then a photo of her looking at totally like in a director's chair looking at an off screen image of, you know, something that
[00:22:25] Speaker C: happened on the show.
[00:22:26] Speaker B: Like, how cool is that?
[00:22:27] Speaker C: Cool.
[00:22:27] Speaker B: Yeah.
[00:22:28] Speaker A: All right, so we're going to transition from women racing the little 500, which is, I'm sure a great show. The original Breaking Away is the show I was thinking, which is the show up.
[00:22:38] Speaker B: Yeah, of course.
[00:22:40] Speaker A: Have you been to oh, Five?
[00:22:41] Speaker B: Never went for four years.
[00:22:44] Speaker A: You went to IU and you never. I went to the Little Five when I was in high school. That was like the best party weekend.
[00:22:49] Speaker B: I mean, I was all about the parties. I was fine with that. I did not care about the pipes.
[00:22:52] Speaker A: I, I would. Okay, so I wanna, I wanna pull back a little bit because I wanna like. I partied in Sigma Nu with Henry Lee Summer as the act there, and there was lots of things that I should not have been around as a freshman in high school.
Went to Johnny Hoosier, Melon Ball. I was playing in this big stadium outside.
I remember a cop stopping me walking from Dunhill with a case of beer in my hand. And he was like, do you have your id? And I looked at him and said, I'm a freshman in high school.
Okay, so it was a little different back in 1986 when I went and partied at Sigma Nu. I want to hear, how did you really party during the Little Five? Was it, Was it in Frat parties.
[00:23:39] Speaker B: And I. I've been to a few frat parties when I was there. I can count them on one hand.
[00:23:44] Speaker A: And which hand would that be?
[00:23:45] Speaker B: Honestly, it doesn't really matter. They're both same number of fingers anyway. Yeah, I wasn't a big fat party guy, so it was like apartment parties, house parties, that kind of stuff.
[00:23:54] Speaker A: Yeah, I was frat partying as a freshman in high school in 1986 at Little Five. Little Five was one of the greatest adventures. I did that three years in a row. And then I graduated from high school.
[00:24:03] Speaker B: Even being a college student, I found frat parties just dirty and gross and just really had not a huge interest in being there.
[00:24:11] Speaker C: Well, are you guys familiar? Like, just west of Memorial Stadium? The Varsity Villains.
[00:24:18] Speaker A: Yeah, we set a car on fire in there.
[00:24:22] Speaker C: Yeah, that seems accurate.
[00:24:24] Speaker B: That's probably a story I heard while at iu.
[00:24:27] Speaker C: Remember when they took the car up? Yeah. At least my time it was dumpsters, but pretty much same idea. Yeah. So first year there, I roomed with some friends from high school who were all on different tracks, mostly musical. I had a friend Dan, who's exceptional at guitar, and we'd always jam.
It was kind of a wonderful.
You know, I'm not focusing on school. First transition to Bloomington.
[00:24:53] Speaker B: Yeah.
[00:24:54] Speaker C: Just to get, get that vibe. But I think I might be similar to you where, you know, I, I also didn't go to pretty much any of those large events.
[00:25:04] Speaker A: I lived at Sigma Kai, but I did not go to iu.
So when I graduated from high school as a bricklayer, I needed an apartment and there was. Wasn't any available. And my friend Ian was the president there at Sigma Kai, so he was like, hey, you could just stay here.
Kega beer a week was my rent. And, And I was a bricklayer, and I was building the bell tower at IU at the time.
[00:25:27] Speaker C: Oh, wow.
[00:25:28] Speaker A: And so I, I, I was. I had a pledge, was actually on the alumni wall and got invited to all the alumni stuff.
[00:25:36] Speaker B: Oh, my God.
[00:25:37] Speaker A: The thing that I remember the most.
No, no. They lost their charter. They got in a lot of trouble.
[00:25:43] Speaker B: And about the year might have been the time I was there, actually.
[00:25:45] Speaker A: So one of the things they did that I thought was crazy is if you got a girlfriend for some reason, that was a bad thing. Oh.
So this guy, I, I'll, I'll leave his name out. He. He gave his senior key to a girl that was in another sorority.
This is pre cell phone.
[00:26:03] Speaker B: Sure.
[00:26:03] Speaker A: This is pre. Elon Musk. Figuring anything out. This is A long time ago.
So what they. We got really, really.
He felt really good.
And we put him in the trunk of a car and we drove to the sorority where his said girlfriend lived.
[00:26:19] Speaker B: Sure.
[00:26:19] Speaker A: Then we duct taped him to the tree completely buck naked, and then called 911 and said, there was a doc. A naked man ducked it to the tree in front of the sorority. And you called the girlfriend, you know, on a house phone at the same time and said the cops had been called.
So now their goal was to get him off the tree before the cops came so he didn't go to jail.
And we thought that was hilarious
[00:26:45] Speaker C: because
[00:26:45] Speaker A: it is, because you got a girlfriend. Like, if he would have ended.
[00:26:49] Speaker B: The nerve of him.
[00:26:49] Speaker A: What would we have done if he was gay, like, back then, like, he
[00:26:53] Speaker B: just got a girlfriend, like, man.
[00:26:55] Speaker A: So, yeah, that. That was my college initiation. I lived there for a full semester before any apartments were available. And then I moved out.
43.
[00:27:05] Speaker C: And
[00:27:08] Speaker A: going to the. Going to the lake.
[00:27:10] Speaker C: Oh, yeah.
[00:27:10] Speaker A: On the declaration, whatever that apartment complex was behind the radio station there.
[00:27:15] Speaker C: Okay.
[00:27:16] Speaker A: Yeah. So I. That's when my wife. My. We got married. My wife moved down and was no longer a fraternity guy.
[00:27:22] Speaker B: And then they duct taped you to a tree.
[00:27:24] Speaker A: Nope.
[00:27:24] Speaker B: Never went.
[00:27:25] Speaker A: Never went to college. So they. They. They couldn't do that to me because I didn't go to college.
[00:27:29] Speaker B: Okay.
I. I have to butt in here because a new bottle of tequila.
[00:27:34] Speaker A: So he had never tasted the blanco connection. So you've had the repo.
[00:27:38] Speaker B: So we'll.
[00:27:38] Speaker A: We'll back up to the 50 alcohol.
[00:27:42] Speaker C: So excited.
[00:27:42] Speaker B: Thank you.
[00:27:42] Speaker A: And I'll have some of that, too.
[00:27:44] Speaker B: No, you.
[00:27:44] Speaker C: You pour first.
[00:27:45] Speaker B: Yeah, I'm just gonna sit here and
[00:27:48] Speaker A: suck on your beer.
[00:27:50] Speaker C: We got a quirk problem.
[00:27:51] Speaker A: Oh, yeah, that.
[00:27:52] Speaker C: Holy.
[00:27:53] Speaker B: I hate it when that happens.
[00:27:54] Speaker A: That's.
[00:27:54] Speaker C: That's happened before.
[00:27:55] Speaker A: Doug Price was the guy who glued all the corks together from Agave Social Club. He does a really poor job.
[00:28:01] Speaker C: That's all right. It's funny because I had a couple, like, 2016 Eva Mexico bottles do.
[00:28:08] Speaker A: Of course. Yeah. In Sueno. I have an In Sueno that does
[00:28:10] Speaker C: it every time it happens. It's just a reminder.
[00:28:13] Speaker B: Drink it faster.
[00:28:13] Speaker C: Maybe you had. Maybe you had. It's just one of those friendly.
[00:28:17] Speaker A: You know, if a bottle tells me I've had enough, I'm gonna drain the bottle and hang out on the show by its neck.
[00:28:23] Speaker C: Cool. Yeah. This is really neat. Thanks for sharing this.
[00:28:27] Speaker B: All right.
[00:28:27] Speaker A: Anytime.
[00:28:28] Speaker C: Well, that's. That's great.
[00:28:30] Speaker A: All right.
[00:28:30] Speaker C: So
[00:28:33] Speaker A: how did you go from television and video production to becoming this exquisite tequila nerd.
[00:28:42] Speaker C: Oh, well, let me retrace my steps. I think we talked a little bit about kind of our. There's always everyone's words in the story. I feel like that's, that's pretty common with, with tequila because we all have those duct taped to a tree, you know, college or high school tequila stories of Jose or, you know, name whoever you.
[00:29:05] Speaker B: No, I don't have this.
[00:29:06] Speaker C: Or we don't.
[00:29:07] Speaker A: That's fine.
[00:29:08] Speaker B: I have a. I went to Jose Cuevo's distillery store. That may be my tequila.
[00:29:13] Speaker A: Or he did go with me.
[00:29:14] Speaker C: So I was like, okay. And there's.
[00:29:15] Speaker A: You never drink tequila in college or high school?
[00:29:17] Speaker B: No.
[00:29:19] Speaker A: Would you stay at home and do math? Like, I, I picture all my friends, we're going to do tequila shots. He's like, I'm going to work on this algebraic program.
[00:29:27] Speaker B: He did not. That didn't like tequila then and don't like it now.
Continue.
[00:29:32] Speaker C: Yeah, and. And I didn't mean to assume that everyone, you know, he was big into dance. Yeah. And not that I don't think everyone should love tequila. Which I do.
Did you? Which I do.
[00:29:43] Speaker B: I agree.
[00:29:44] Speaker C: And not that, you know, any points are deducted
[00:29:48] Speaker B: in this setting. I've lost a lot of points.
[00:29:51] Speaker C: No, this is a.
Something that is similar to, you know, I hear other people talk about their tequila stories maybe similar to yours, Brad, where it's like somehow you gravitate towards this, you know, delicious juice and then, you know, that leads to wanting to learn more. And then it's kind of, at least in my case, like, I think it's a perfect short answer. Perfect encapsulation of like, you know, ground to glass. Like, you see a lot of the, you know, multi generational started as kind of agave farmers, you know, evolve into, you know, vertically integrating all that they do to make this delicious agave spirit. And you know, that's a little different. No shade to, you know, the scotches and the whiskeys and the gins. But it's, it's.
It's a really special, unique thing that there's like this perfect and probably our minds like this, this merger between, you know, family history, you know, craft and the entire process.
[00:30:59] Speaker A: Yeah.
[00:31:00] Speaker C: You know, and that's really cool because I think I could be wrong. I'm not a big whiskey guy, but is. It might be Frey Ranch out of Nevada. They do. They've got their own wheat fields and cereals that they harvest. And it's Nevada. I mean Just a very water plentiful. No. Which is unique, but, you know, it's not like a.
A prevalent thing in some of the other spirits. So it's kind of the icing on the cake.
[00:31:27] Speaker B: I think for Brad, his origin story was about trying different beverages and realizing tequila didn't make him feel like the next morning.
[00:31:34] Speaker C: That too. So that was a huge one.
[00:31:36] Speaker A: Yeah.
[00:31:37] Speaker C: Yeah.
[00:31:37] Speaker A: You know, there are some neat stories, like Drew Storm, we've had on the show Field of Dreams. Remember Mark Patrick? So Mark Patrick's son, Drew Stewart was a professional baseball player. And they grow all of their corn at Dreams, and then that's the field of Dreams bourbon. That's pretty cool. But when you think about it, we're drinking a corn spirit that's created every year. There's no terroir to corn. It's all about the barrel. So I agree with you.
[00:32:03] Speaker B: The.
[00:32:03] Speaker A: The earth, the bottle and the traditions and the people.
[00:32:07] Speaker C: And.
[00:32:07] Speaker A: And you've been to Mexico. You've met the people.
It is not nearly as.
[00:32:13] Speaker C: As many as you. And I've been to Mexico for work, but I've not yet been able to actually, like, for pleasure, you know, go.
[00:32:21] Speaker B: And Brad's going next week. You should just.
[00:32:22] Speaker A: Yeah, come. We just got back last week. We're heading down this week, but it is meeting the people at the distilleries, the people that make this product and how you become friends with these people
[00:32:32] Speaker C: and learn the tradition.
[00:32:33] Speaker A: Conditions are absolutely amazing.
[00:32:34] Speaker B: And Brad's like a celebrity.
[00:32:36] Speaker A: No, I'm not. I'm just a normal guy who loves tequila. So. So you've amassed a pretty good collection of tequila. So what was your time frame of. Of amassing this tequila collection? And then how often do you crack open these special bottles and try them? And I'm going to show a couple special bottles that he brought here tonight.
[00:32:55] Speaker C: Okay. Well, it's probably more than I should have purchased. And that's just part of my brain saying, you know, don't forget to be, you know, responsible about it. Yeah, I think we spoke about it like on that journey of, like, of finding bridges and springboards and, you know, new side quests related to agave spirits, Tequila specifically here. Like, for me, it was like, you know, I probably won't name names, but, you know, have had maybe less artfully crafted, less love going into the bottle on this show.
[00:33:35] Speaker A: We can say those. We. We call those Don Julio Casamigos.
[00:33:39] Speaker C: Yeah.
[00:33:39] Speaker A: Salsa.
[00:33:43] Speaker C: And did enjoy those as we all might, you know, before getting context, you know, before getting some other. Hey, try this. And hey, here's the backstory on this. And all those things will change your. Your palate, probably partially, psychologically, mostly just flavor.
[00:34:03] Speaker A: Yeah.
[00:34:03] Speaker C: Not a lot of us appreciate cotton candy, you know, and pancakes are. Yeah, those sorts of notes. And, and that's fine, too. I mean, he likes those. And that's important to note, too. Sidebar. Like, you know, drink what you like. I think is also say it all the time. Yeah. Important.
But, yeah, for me, it was like Ocho.
Ocho.
I remember first time trying G Ford Blanco, you know, it was kind of one of those.
[00:34:29] Speaker B: I mean, two of them that I know that are good.
[00:34:31] Speaker C: Yeah, yeah. In Fote Blanco, I remember that one was exciting. But, yeah, full circle. This bottle here, anything that was always family each other, create or think up or help others to achieve is going to be delicious.
[00:34:51] Speaker A: And, I mean, I was so excited that you brought me this bottle today. I need your Venmo, by the way. But this 11 bricks has been a bottle that I have coveted for a long time. And when you said that you had one that I could get from you, I was very excited.
So you blew me away with this one. But I've got to say, you took my breath away by bringing me a full bottle of blue bottle Cobble Wobble. Like, I can't wait to do a video on this. Like, this is gonna be so fun because this is the.
This is the. That got it all started for me.
[00:35:27] Speaker B: Wow.
[00:35:27] Speaker A: And I'm half tempted to fly this bottle unopened with me to Vegas in September and actually drink this with Sammy Hagar in my live interview that I'm doing with Sammy. And I, I think that I'm probably going to do that. I'm probably going to take this and go, look, we're drinking the new Santolfina from their new distillery. And we're.
[00:35:50] Speaker B: But I've got this.
[00:35:52] Speaker A: And I, I, I, I think I'm going to. Just to see Sammy's face of.
Holy. You just brought the real thing. So.
[00:35:59] Speaker C: Yeah.
[00:36:00] Speaker A: Thank you for doing this in the bottle.
[00:36:04] Speaker B: Is it the original Cabo Wabble that you love back in the day? Yeah.
[00:36:09] Speaker A: So this is N1467. So this is the N. Right before it went to garbage.
[00:36:15] Speaker B: Got.
[00:36:15] Speaker A: So it went from 1107 to 1426, I think, which is Morta, to 1467, and then on to Campari, where they completely changed. So this, this is the last of the original. This is the last of what I would drink every day.
Cool. And I think drinking this with Sammy, I think will make this like really cool. So that's really cool. So what, what would you say your most coveted bottle of all of the bottles you have at your house are?
[00:36:45] Speaker C: I don't know. I'm, I'm with you with where you're at, you know, for me, like the saute old bottle.
[00:36:52] Speaker A: Yeah.
[00:36:52] Speaker C: I, I was able to find a couple semi recently because I think it's common that like it goes away, you know, when you like it, it goes away and you kind of take it for granted. And you know, I will bring one
[00:37:04] Speaker A: of those home for you this weekend.
[00:37:06] Speaker C: I still have one.
[00:37:07] Speaker A: I don't want you to. I'm going to bring you an extra one. So you have. I'll bring one home this weekend.
[00:37:11] Speaker C: Wow. So I'd say takes a huge suitcase of.
That's, that's awesome. And I think to the full circle thing going back to where you got started, you know. You know, outside of this particular conversation of tequila, I think that's an important, you know, process to just, you know, we don't, we don't forget where, you know, those inspirations came.
[00:37:35] Speaker A: Yeah.
[00:37:35] Speaker C: But yeah, that was all kind of my first springboard Ocho Posote G4 and then it just snowballed.
[00:37:45] Speaker A: Okay, so let's say I am a bar, a restaurant in Greenville, Indiana and I'm the hottest bar that's in town called the Depot.
[00:37:53] Speaker B: I know that place, the Depot puts
[00:37:55] Speaker A: on these great concerts and they have all these people there. And let's say that, that I wanted to do some real production, real video production to show you inside, outside and everything about my bar and restaurant. Who would I contact and how would I go about doing that?
[00:38:09] Speaker C: Oh, well, you know, we don't do too many kind of event related promotions, but we do a few.
[00:38:16] Speaker A: I figured you could put something together
[00:38:18] Speaker C: from time to time. But yeah, if there's an organization out there who's interested and you know, event capture, branding support, you know, video production and photography support. We'd love businesses small and large to consider us because often, oftentimes, you know, we, we get the feedback of that we exist in a space between being as close as an in house hire would, would be in the agility and, and communication of an in house hire, but also creating the content at the quality level and the success outcomes that larger agencies. So you know, I'm not the only option out there. There's plenty of really good options. But if you're interested in giving us a try, we'd love to see what your project is and bring our best
[00:39:11] Speaker A: and we probably can put your cell phone number like right here.
Right.
Do you know how to do that?
Does he need to help us?
[00:39:19] Speaker B: No, no, I got this.
[00:39:20] Speaker A: Okay.
[00:39:20] Speaker C: Or go to tomedia.com.
[00:39:22] Speaker B: i can do that too.
[00:39:24] Speaker C: Right here.
[00:39:25] Speaker A: So right where it goes maybe up here.
[00:39:29] Speaker C: Right here.
[00:39:30] Speaker B: It's on the screen. You can see it right now.
[00:39:32] Speaker A: It's on the screen right now. Well, man, I want to say thanks for taking your time tonight and doing this and sharing with us and sharing the tequila and sharing your business and I just. I really appreciate you. I appreciate the time we kind of call. Thanks for doing this with us.
[00:39:46] Speaker C: Yeah. Excited.
[00:39:47] Speaker B: All right, well, let's end this. Cheers here. Yeah. And over here, Brian. Thank you all for watching Indiana Success Happy hour. We'll see you next time. Cheers. Cheers.
